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Determine your marijuana business name

Choosing a business name can be one of the most important choices you make.  There are many options for developing a name.  Some are strategy-rich, while others can be created through personal passion.  Regardless of the direction you choose, you will also have to consider branding, marketing, and the legal aspects of your name.  Many business owners will also want to go one step further and seek trademark protection.

When deciding on a business name, there are many things to consider:
• Will it appeal to your potential customers?
• Will it work well in graphic design and marketing?
• Is anyone else using the name? If so, could there be confusion in the marketplace, or could you be infringing on their trademark or service mark? Learn the difference between a “trade name,” a name used in the course of business, and a “trademark,” an exclusive right to use a name. You can do searches through the U.S. Patent and Trademark Office, the Washington Business Licensing Service, the Secretary of State, and through various Web search engines.
• If your business is a corporation or limited liability entity, the name must indicate the type of entity (such as Corp., Inc., LLC, etc.).
You can register a trade name when you complete your Washington Business License Application, at a cost of $5 per name. If you also want to trademark a name, you may want to consult an intellectual property attorney. If your business activities will extend beyond Washington State, file for a trademark with the U.S. Patent and Trademark Office. If your business activities will stay within Washington, file for a trademark with the Secretary of State.

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